THE LUNCHBOX (2026) is an independent short film. With the help of TALO, its social media campaign got over 9 million impressions combined, with over 900k likes and started its distribution campaign in select cities including London, Paris and Houston.
Using virality to our advantage we used the themes explored in the film to create a conversation and online discourse, generating thousands of comments, interest and shares in our posts.
Below is a breakdown of how far our reach was online, reaching over two million individual accounts, and increasing the accounts reached by over 50,000%.
This successful social media campaign, not only increased the number of eyeballs on their page, but lead to tangible results, including several featured articles in international publications, distribution deals and support in the filmmaker's future projects.
The Lunchbox - Social Media
Results
